It’s the most relevant. When someone tells you about that movie they saw or that speech they heard. Or maybe it was a great story that sticks out in their mind that they read in a book.
In the ocean of attention deficit it’s actually worth talking about. It’s worth listening to.
I have received so much from people from word of mouth, and I’m always striving to do more with sharing and giving including benefit concerts like the one on Sunday at Gillette stadium for the Buzz Off (pictured above).
They might thank you for it later.