The story of the Face.

(Everyone’s got a different take on it, and I find that kind of cool)

Being a musician and a writer first and foremost (before all of this talk about me being a performer as well), I have to admit that I wasn’t up to the task of coming up with a logo (after all, that’s a marketing thing, and well, that’s not my thing).

In the beginning there were a lot of suggestions: a guitar, a guitar in a heart, a guitar piercing a heart, things that might hint at the music, “jam bandy, bluesy, something or other.” And, I was a bit stumped.

I came up with this, and I came up with that.  Everyone had an opinion.  Some loved the ideas, some hated them.  Most “concepts” seemed contrived of something else.  Something that had come before.   Of course, in the marketing world, I suppose that’s a good thing.  Show people something that they recognize and they’ll probably dish over their hard earned cash for it. And I think we suffer for it.

We sit through boring rehashes and remakes of an idea that WAS original 30 years ago (starsky and hutch, dukes of hazard for movies, -and of course certain music artists who have left retirement to sing their songs of the days of Yore -and shall remain nameless here).  Why?  Because we recognize it.

(Right now you’re saying Evan, you should have made a logo with lips spitting blood on a guitar).

Right.
So, what do I do?
What Evan always does right?
My own thing.

The EGB Logo came from a caricature depiction of the “Average” facial response that most people seem to make when they encounter the band for the first time (raise your hand if you made this face on some occasion).

SCENARIO: Unknown person approaches me when the band finishes the set with “something like” this look on his face, and maybe says: Holy %$*#, I mean, (*&# you guys are great?  Why haven’t I heard of you?  Why aren’t you on TV?   Thus, the face was born:

It doesn’t seem angry to me.  It even looks a bit like a martini at times.   And of course, one might be faintly reminded of the power button on a Mac when they first see it…er…from the side?

In a world where bombs are still dropped, video chatting happens across the globe, doctors can replace a persons face, a million people can starve to death under the wrong government, and so much wealth can be created and destroyed almost overnight, the shock and awe of living in this “new age” of radical contrast, the face just seemed to fit on every generation I could think of.

It’s you and it’s me.  And it’s really everybody at some time or another.  And if you don’t believe me go turn on the news!  And then quickly, jump in front of the mirror!  ha!  See!

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