Marketing and why it has to come second

Indies like me run our own modest marketing efforts refusing (hopefully) to “farm it out” to 3rd parties to do for me.  And at times prefer to be comical about it because I don’t take marketing itself  as serious as the music.

For me, the content has to come first -thoughts in the lyrics, intent in the grooves.
Little flash, big meaning.

These are my guitar strings.  They’re called “Tone Rockets” and they’re incredible while their marketing is not.

I’ve come up with a more familiar packaging.  Well actually, Adam Signore put this beauty together (thanks Adam) and I’m sure you won’t forget it.

Have a laugh on me.
If you’re a guitar player have at them.

Gratitude and patches of time

Had 3 big shows this past weekend and the amount of people that came out to hear the new music is still making me smile.

And it’s always interesting to see people after patches of time, sometimes years in-between and then someone shows up.  They’re still listening to “Say It” and they haven’t heard anything from the past 5 years.

They want to hear the new.
They also want to hear the old.

In the end, most of the time, they’re asking for my stuff.  The music that I wrote, with a pencil, paper, and beat-up guitar.

I can’t convey how it makes me feel.  This idea, that something I wrote, sang, played makes a life better in some way, not just enjoyment, but insight.  This is worth more to me than any award I will ever be given or any ownership of a thing, a car or house, something that we don’t take with us in the end.

Maybe insight is the real ingredient that’s missing more and more, or maybe the “general” or the “crowd” or the “public attention” simply aren’t looking at it.   Insight.

Insight brings gratitude over patches of time.

On Valentines day only

My gift to you

 

When there’s a lot going on…

This photo (from 2009) was taken in VT at the end of a guitar masterclass workshop (the emphasis was on acoustic blues as you might have guessed from all the acoustic guitars in the photo).

It came up in my Facebook memory feed which surprises me from time to time because I tend to forget about “everything” when there’s “so many” things happening.

I write music, I perform music, and I teach music (on my own with no affiliation to any college, other than maybe the Charlie Banacos school).

I debut one of my new bands tonight (called the “Street Band”) just in time for Fat Tuesday.
That’s 8pm at “Chianti” in Beverly MA.   That’s Timo Shanko and Benny Benson in the photo.

Come see me this week.

Thursday (2.15) in Nashua (Riverwalk)

Friday (2.16) in Somerville (Bull McCabes)

Saturday (2.17) in Jamestown Rhode Island (Narragansett Cafe)

Caribbean ideals

True love

Just because I was asked to play this song 3 times in the last week.

“True love is deep, deep as the ocean.”  (I stole this line from Ramana Maharishi)

 

Time vs. Art

I don’t usually share these sort of notes, but I am today.

“Evan, we can’t say enough how much it meant to us that you showed up and rocked the “house” at Shelter Fest to support affordable housing. You and your band are AMAZING – a big sound with even bigger heart.  Love your CD, too. Thank you so much for being there for us. You guys are awesome!   Bethany, Harborlight Community Partners”

 

I know a lot of musicians and artists who either get a day job or move hours out of the city centers because they simply can’t afford housing.  When the real estate agents and even the slumlords continue their “squeeze” there’s a massive “cultural loss” that’s a bit incalculable.

When an artist has to spend time making $ to support his/her art, it takes away time from doing the work that makes that art stand out and be fantastic and inspiring.

As a result of this time vs. art focus equation, in the end, we’re seeing more and more mediocrity.  Mediocre painting, websites, songs, youtube gurus.

If you find something exceptional and you value it being there, support it.

 

 

The day before, the minute before, the moment before?

Social media takes it’s toll on the attention span (don’t take my word for it, simply look around and observe).  They ask, was it yesterday or last week?

It can be challenging to remind and answer people about things that have been published (and for a long time already) such as…

Shows.  Gift downloads.  and even Tonight.

Sometimes you have to turn it off so that you can pay attention.

 

Cool things in crazy colors

“Airplanes”

In response to the awful reviews of the Grammy awards (viewership at an all time low and most everyone in agreement that in totality the show was PMC -pretty much crap) I give you  a 7 minute long ballad that has a ridiculously arty into and outro and a ridiculously long guitar solo. This weeks track give away is “Airplanes.”